Employer Branding: No Longer An Option…A Necessity!
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When: Tuesday, September 24, 2019
8:00 a.m. to 9:30 a.m.
Where: Two Gateway Center, 4th Floor, North Wing
Two Gateway Center
603 Stanwix Street
Pittsburgh, Pennsylvania  15222
United States
Presenter: Sean Broderick
Contact: PHRA Office

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8:00 a.m.- Networking

8:30 a.m.- Program

9:30 a.m.- Program concludes



Complimentary registration!


Goals and Objectives

In today’s highly competitive labor market environment, companies need to deploy every advantage to successfully attract and retain top talent. To win in this difficult recruitment landscape, the importance of telling your unique employment story highlighting your culture, vision, benefits and purpose-driven mission has never been more important…especially in motivating and inspiring passive candidates to bring their skills and talents to your organization. In fact, all the data and “proof points” support and prove the fact that developing a bold and genuine employer brand narrative delivered seamlessly and efficiently across an omni-channel digital/social platform is no longer an option in your talent acquisition strategy…it’s a necessity!

Join Sean Broderick, VP, Employer Branding NA at Monster Worldwide as he shares innovative approaches and techniques to discovering and creating an authentic, compelling and purpose-driven employer brand that will position your organization as an employer of “first” choice.


About SeanSean Broderick is Vice President, Employer Branding NA at Monster Worldwide…a recognized leader in talent acquisition and management solutions and wholly-owned division of Randstad.

Sean's background combines over 20 years of employer branding expertise across the digital/social/mobile marketing eco-system with the added advantage of direct recruitment experience. His passion is developing innovative and game-changing employer branding solutions that create extraordinary talent experiences and employer of “first” choice status for companies across all verticals.

Sean has managed and led successful employer branding relationships for companies such as American Express, United Technologies Corporation, AT&T, Mylan Pharmaceuticals, Baptist Health South Florida, Franklin Templeton Investments, Royal Caribbean Intl. and Universal Studios Florida. He is a contributing author for the book “Employer Branding: Concepts & Cases” and served as an editorial thought leader on employer branding to such publications as Penn Energy Workforce Solutions and ERE Media.

Sean is a member of the Overseas Press Club and a graduate of Washington and Lee University with a degree in Economics. He has also served on the Board of the Big Brothers/Big Sisters of Greater Miami.


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Pittsburgh Human Resources Association is recognized by SHRM to offer Professional Development Credits (PDCs) for the SHRM-CP or SHRM-SCP.The use of the HRCI seal is not an endorsement by the HR Certification Institute of the quality of the program. It means that this program has met the HR Certification Institute's criteria to be pre-approved for recertification credit.

Pittsburgh Human Resources Association (PHRA)
420 Fort Duquesne Boulevard
One Gateway Center – Suite 1852
Pittsburgh, Pennsylvania 15222
Ph: 412-261-5537